I found this little tidbit in Gordon Crowther’s “History of the Crowther Mill.” It was printed in the Oneida County News, Thursday, August 17, 1922:

BIG “C” FLOUR IS USED IN PREFERENCE TO OTHERS

This week while talking with a traveling man from Salt Lake, we learned that he used the local flour exclusively in his home.

After the conversation had turned from the strike conditions to prices, and then to the effect upon the farmer’s wheat crop, he said, “Well, I just put in a thousand pounds of Big ‘C’ flour.” Thinking we had misunderstood, we asked him what brand he said, and he replied, “Ye Big ‘C.’ I ordered a thousand pounds of it just before I came up here. It’s made right here in Malad by Crowders, or some such name.”

Naturally we asked him more about it, and he went on to say, “My wife has used it for years and will not try any other. We use about a thousand pounds a year in my family, and the wife says every sack is just the same. We have never had a poor sack of Big ‘C’ flour.”

That’s why the Crowther boys are so “fussy” about the kind of wheat they buy and why one of them graduated in chemistry—so they can test their products and be certain that “every sack is just the same” and that “just the same” is the best.

Now that’s a good reputation and because of the quality of their product, business continued to grow at the flour mill and the need for more storage became pressing in the 1930s. That’s when Junius (the genius) and T. F. Budge began plans for an all-concrete storage facility with a capacity of around one hundred thousand bushels. It was a tremendous undertaking. 

The four tanks visible today which stand behind the two Gwenford tanks on the west side of the mill are all concrete, built with a continuous pour in 1936 so there would be no cold seams. This was before Malad had cement trucks, so every inch of the concrete was mixed by hand, hauled up an elevator system devised by Junius and dumped into the forms. The project ran 24/7 for weeks and required scheduling labor around the clock. When the tanks were finished Crowther Brothers had sufficient storage so they could bid on government contracts to supply flour to army and navy bases throughout the country and overseas. With Hitler on the move, the U.S. began preparing for the possibility of war and Crowther Brothers were prepared to help.

Life is Good when your contribution fits into the big scheme of things and helps prepare a nation to stop the spread of tyranny in the world. From the best bread on the table to flour on the front lines, Crowthers were part of the solution to Freedom from Want.